There was also a good article about this guy on Deadspin, with my favorite line:

As Richards points out in our conversation, he could face the scummiest, most vile opponent, who cheats to win in the most obvious ways and with outside interference, and the people will still refuse to support the Progressive Liberal.

That shirt is the only wrestling merch I would ever buy.

I made one myself

But... this is actually LOSER !, what is this doing here???